How advertising media has been/is being used at Kasapreko with reference to the five roles of advertising media in business.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.
Kasapreko Company limited (Kasapreko) is the leading drink manufacturer in Ghana. As a member of the Ghana club 100, Kasapreko is a true representation of an authentically Ghanaian corporate brand. The business was birthed out of a goal to provide quality drinks at affordable prices for the Ghanaian; a vision that has now expanded to a global focus.
Today Kasapreko has products sold worldwide under a variety of brands in the bitters, whisky, gin, liqueur, brandy and wine drink categories. The brand are celebrated in Africa and across the world.
Advertisements plays a major role in Kasapreko’s business. Their business world is competitive, and advertising is used to introduce their business, build their brand and position their company, product against their competition.
Several advertising media has been/is being used to deliver their message to their market.
First, the advertising media used in business has been/is being used at Kasapreko is the informative purpose. They inform their customers and potential customers through print, radio, Television and internet advert about changes made to the brand. Through these advertisement potential customers are aware of the product and help the make informed choices.
Second, the advertising media used in business has been/is being used at Kasapreko is the instructive purpose. Kasapreko gives instructive messages to their customers and potential customers on how to identify and differentiate between fake Kasapreko from original ones by identifying unique security features. It has a “silver cup” which they say it cannot be produced by anyone unless Kasapreko Company.
Third, the advertising media used in business has been/is being used at Kasapreko is the directive purpose. Kasapreko gives directive messages to their customers and potential customers through print, radio, television and internet advert on where to get a bottle of Kasapreko. Which at the end boost sales and helps them be in the market to compete with their competitors.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.
Kasapreko Company limited (Kasapreko) is the leading drink manufacturer in Ghana. As a member of the Ghana club 100, Kasapreko is a true representation of an authentically Ghanaian corporate brand. The business was birthed out of a goal to provide quality drinks at affordable prices for the Ghanaian; a vision that has now expanded to a global focus.
Today Kasapreko has products sold worldwide under a variety of brands in the bitters, whisky, gin, liqueur, brandy and wine drink categories. The brand are celebrated in Africa and across the world.
Advertisements plays a major role in Kasapreko’s business. Their business world is competitive, and advertising is used to introduce their business, build their brand and position their company, product against their competition.
Several advertising media has been/is being used to deliver their message to their market.
First, the advertising media used in business has been/is being used at Kasapreko is the informative purpose. They inform their customers and potential customers through print, radio, Television and internet advert about changes made to the brand. Through these advertisement potential customers are aware of the product and help the make informed choices.
Second, the advertising media used in business has been/is being used at Kasapreko is the instructive purpose. Kasapreko gives instructive messages to their customers and potential customers on how to identify and differentiate between fake Kasapreko from original ones by identifying unique security features. It has a “silver cup” which they say it cannot be produced by anyone unless Kasapreko Company.
Third, the advertising media used in business has been/is being used at Kasapreko is the directive purpose. Kasapreko gives directive messages to their customers and potential customers through print, radio, television and internet advert on where to get a bottle of Kasapreko. Which at the end boost sales and helps them be in the market to compete with their competitors.
